Emmanuel Rey and co-founder Suzanne Dawson, combined beauty and yoga experience to launch YUNI, described as “the first natural beauty brand designed to enhance the Yoga practice.” With a collection of 13 products for skin, body, hair and fragrance ($12-$39), the brand says it creates a memorable experience through tactile and olfactory “anchoring” moments, even after users leave class.

The products claim to trigger sensorial responses with textures, therapeutic cooling and warming of the body, and the transformative, transporting effects of aromas on the psyche as well as the body.

YUNI’s focus is on the 22 million yoga practitioners in North America. Both the formulations and the packaging display an environmental consciousness.